About Us


I started SELF Elements with a mission to inspire and empower people to live their best lives through health and wellness. I believe that the secret to a long and fulfilling life can be found in four time-tested principles embraced by centenarians around the world: sleeping more, moving more, practicing gratitude and kindness, and eating a whole food, plant-based diet.

I have personally experienced the transformative power of these principles, and I am on a mission to share that with others. That's why I founded SELF Elements - to give everyone access to the tools they need to live their healthiest and happiest life. And because I want to make a difference in the world, a portion of our profits goes towards supporting children's education, health, and wellness in underserved communities.

At SELF Elements, we are dedicated to sourcing only the highest quality, clinically studied ingredients in the most sustainable ways. Our promise to you is to always offer products that are evidence-based, top-quality, and backed by science. Join us on this journey to better health and happiness!

In health and gratitude,
Thuha Hashmi



I vividly recall a time when my body felt weak and in agony. Even the simplest of tasks had become overwhelming. I sought help from countless sources, but nothing seemed to ease my suffering. But in 2011, a diagnosis of Systemic Lupus Erythematosus along with Raynaud's Syndrome, Sjogren's Syndrome, and Pulmonary Artery Hypertension was a turning point that changed my life forever.

My journey since then has been a wild ride with ups and downs. Yet, despite the challenges, I have found inner strength and a steadfast resolve to persevere. I have been blessed with a loving and supportive husband, as well as two wonderful daughters. My husband's dedication to serving others inspired us to create our non-profit organization, SELF Principle, which promotes optimal health through four fundamental principles: sleep, exercise, love, and food.

But my desire to help others did not stop there. I founded SELF Elements with a vision to empower individuals to live their best lives. I knew firsthand how hard it was to find high-quality health and wellness products that I could trust for my family. SELF Elements was born out of the desire to provide people with the best possible products to achieve optimal health. We are a woman-owned, environmentally conscious, and evidence-based company that is committed to improving people's lives and making the world a better place.

My journey has taught me that life's obstacles can be the catalysts for transformation and inspiration. With SELF Elements, I want to share that belief with the world. We are on a mission to empower people to achieve optimal health and wellness, one product at a time. Join us in this mission, and let us inspire each other to be the best version of ourselves.

In health, hope, and inspiration,

Thuha Hashmi

Thuha Hashmi | SELF Elements